2 thoughts on “Excuse me, is it easy to do vertical e -commerce now? Intersection Intersection”
Brett
What is vertical e -commerce? The literal understanding is to do only one vertical category. This category can be large or small, such as toy e -commerce is vertical, and Radio Control (wireless control toy) is also vertical. And it is not necessarily a category, it can be multiple related categories. For example, Unicom e -commerce is very vertical, but he sells mobile phone cards and mobile phones.
But what is the most important identification method? I think this customer group has consistent attributes. For example, women, such as Radio Control, such as literary youth, etc.
Is there a future for vertical e -commerce? I think very, very promising. Because you have consistent attributes you face, then you naturally know where the customers are, what they like, what they discuss, what they care about, and what they need. Targeted marketing. The concentration of the customer group will make it a sense of belonging, and the return rate will be very high. Everyone knows that the acquisition cost of returning customers is far lower than the cost of acquiring new customers.
The shortcomings of vertical e -commerce? The most obvious is the so -called bottleneck. everyone will feel that being an overly vertical e -commerce. After developing to a certain degree, the performance growth will encounter ceiling. With some money on hand, they start to expand the category and take a big and complete road. After earning 100,000, I thought of 1 million. After earning 1 million, I wanted to be 10 million. After earning 10 million, I wanted to go public ... The personnel started to expand, the process began to be cumbersome, and the company began to take a formalization. The personnel assessment uses KPI, and gradually drifted with these loyal customers.
What is not good for small and beautiful? Alibaba is so big that I dare not guarantee that I can live for 102 years. At present, in terms of consumption level, in the case of cars and houses, it can make tens of thousands of dollars a month. Children can read books. The family can see the disease. Occasionally go abroad for vacation, and the days are not very moisturized? Looking at the long -standing foreign brands around you, most of them are small and beautiful. Rimowa's suitcase, Kobold's umbrella, ASICS running shoes, Shuangli's knife ...
The people will say what to do if the big company enters this category? This involves the topic I want to say below.
What to do vertical e -commerce? What advantages do you have to do this? There are many advantages: for example, I am very rich, which is also a advantage. For example, only I can produce this product, which is also considered. For another example, I am a senior player of this product, which is great.
. Take a few real examples: 1. I have been engaged in the virtual currency industry for several years, and my bosses have made a lot of money. Council. It is undeniable that most of those who did this during that period made money. This was a problem of time, but the gold coin industry was the hottest in 2006-07. My boss really cut into the B2C at the end of 2008. At that time, many people at that time. No, it's hard to do. And at the time we cut into the game of Warcraft Gold Coin. Where is our advantage? There are no more people, no one is professional. The only advantage is that in the past few years, I have been working on the studio, and the industry chain experience. That experience made us know the entire Warcraft gold coin supply chain, including cost, risk, and even the details and precautions of how to trade. what is this? This is the core competitiveness. Now that you are getting bigger, no one studies the process of specific transactions. Most people do n’t play games themselves. How do you know what gamers need? So the performance decline is certain. Of course, it has a certain relationship with the particularity of this industry.
2. A glasses brand The founders themselves are a person who does not follow the common sense. The idea is very active, so he is the soul of this brand. When I was chatting with him, I could feel his definition of the style of this brand and was infected. I am a native, and I am not interested in fashion. Naturally, I do not belong to his client. One of the words he said made me agree that as long as one thousandth of people in this world co -produced with his style, he was very moisturizing. The same is true. They have grown very fast from scratch, and the proportion of returning guests is very high.
So ask yourself, is it your customer? If yes, then you naturally know where your friends are, how to find them, what do they need, and what do they hate? Knowing this, I do n’t need to say what to do. If not, then you must find a typical customer as soon as possible. Before he was affected by your views, he knew their various ideas, various habits, and various characteristics. Let him join your team, but don't influence him, let him continue to return to that circle. The project can be started after full understanding. otherwise? It's better to be an investor ~
If the above conditions are met, the rest, you naturally know what to do, because you are already more professional than me. Please adopt satisfaction!
Vertical e -commerce is good or not. I think it ’s still depending on your product. Some products can do it even if Weishang can do it. There are currently maternal and infant e -commerce e -commerce e -commerce, but even vertical e -commerce companies are companies. It may not be done well, such as focusing on vertical e -commerce palms, and now it is also expanding business, because the current situation is sauce. Only more products, more people will get more, and they will have themselves, and they will have themselves. What I developed, so I think you can set the products you want to make first, and what form finally goes out, you can consider yourself well, you must not follow the trend ~~~
What is vertical e -commerce?
The literal understanding is to do only one vertical category. This category can be large or small, such as toy e -commerce is vertical, and Radio Control (wireless control toy) is also vertical. And it is not necessarily a category, it can be multiple related categories. For example, Unicom e -commerce is very vertical, but he sells mobile phone cards and mobile phones.
But what is the most important identification method? I think this customer group has consistent attributes. For example, women, such as Radio Control, such as literary youth, etc.
Is there a future for vertical e -commerce?
I think very, very promising.
Because you have consistent attributes you face, then you naturally know where the customers are, what they like, what they discuss, what they care about, and what they need. Targeted marketing.
The concentration of the customer group will make it a sense of belonging, and the return rate will be very high. Everyone knows that the acquisition cost of returning customers is far lower than the cost of acquiring new customers.
The shortcomings of vertical e -commerce?
The most obvious is the so -called bottleneck.
everyone will feel that being an overly vertical e -commerce. After developing to a certain degree, the performance growth will encounter ceiling. With some money on hand, they start to expand the category and take a big and complete road. After earning 100,000, I thought of 1 million. After earning 1 million, I wanted to be 10 million. After earning 10 million, I wanted to go public ... The personnel started to expand, the process began to be cumbersome, and the company began to take a formalization. The personnel assessment uses KPI, and gradually drifted with these loyal customers.
What is not good for small and beautiful? Alibaba is so big that I dare not guarantee that I can live for 102 years. At present, in terms of consumption level, in the case of cars and houses, it can make tens of thousands of dollars a month. Children can read books. The family can see the disease. Occasionally go abroad for vacation, and the days are not very moisturized? Looking at the long -standing foreign brands around you, most of them are small and beautiful. Rimowa's suitcase, Kobold's umbrella, ASICS running shoes, Shuangli's knife ...
The people will say what to do if the big company enters this category? This involves the topic I want to say below.
What to do vertical e -commerce?
What advantages do you have to do this? There are many advantages: for example, I am very rich, which is also a advantage. For example, only I can produce this product, which is also considered. For another example, I am a senior player of this product, which is great.
. Take a few real examples:
1. I have been engaged in the virtual currency industry for several years, and my bosses have made a lot of money. Council. It is undeniable that most of those who did this during that period made money. This was a problem of time, but the gold coin industry was the hottest in 2006-07. My boss really cut into the B2C at the end of 2008. At that time, many people at that time. No, it's hard to do. And at the time we cut into the game of Warcraft Gold Coin. Where is our advantage? There are no more people, no one is professional. The only advantage is that in the past few years, I have been working on the studio, and the industry chain experience. That experience made us know the entire Warcraft gold coin supply chain, including cost, risk, and even the details and precautions of how to trade. what is this? This is the core competitiveness. Now that you are getting bigger, no one studies the process of specific transactions. Most people do n’t play games themselves. How do you know what gamers need? So the performance decline is certain. Of course, it has a certain relationship with the particularity of this industry.
2. A glasses brand
The founders themselves are a person who does not follow the common sense. The idea is very active, so he is the soul of this brand. When I was chatting with him, I could feel his definition of the style of this brand and was infected. I am a native, and I am not interested in fashion. Naturally, I do not belong to his client. One of the words he said made me agree that as long as one thousandth of people in this world co -produced with his style, he was very moisturizing. The same is true. They have grown very fast from scratch, and the proportion of returning guests is very high.
So ask yourself, is it your customer?
If yes, then you naturally know where your friends are, how to find them, what do they need, and what do they hate? Knowing this, I do n’t need to say what to do.
If not, then you must find a typical customer as soon as possible. Before he was affected by your views, he knew their various ideas, various habits, and various characteristics. Let him join your team, but don't influence him, let him continue to return to that circle. The project can be started after full understanding. otherwise? It's better to be an investor ~
If the above conditions are met, the rest, you naturally know what to do, because you are already more professional than me. Please adopt satisfaction!
Vertical e -commerce is good or not. I think it ’s still depending on your product. Some products can do it even if Weishang can do it. There are currently maternal and infant e -commerce e -commerce e -commerce, but even vertical e -commerce companies are companies. It may not be done well, such as focusing on vertical e -commerce palms, and now it is also expanding business, because the current situation is sauce. Only more products, more people will get more, and they will have themselves, and they will have themselves. What I developed, so I think you can set the products you want to make first, and what form finally goes out, you can consider yourself well, you must not follow the trend ~~~